M82 DATARA
Our FAN OPERATING SYSTEM
Most sports tech is built around clicks and transactions.
Ours is built around loyalty, passion, and the heroes people follow.
The technology arm of Mansur Sports exists to turn clubs, stadiums, festivals, and future pickleball, padel, and academy projects into one connected fan universe.
At the center of that universe is M82 Datara, our Fan Operating System.
We see every real sports moment as the same three-step arc:
you earn it, you sweat it, you share it.
Our job in technology is to protect that arc—not to reduce it to numbers, but to build an invisible engine that understands where people earn their place, where they sweat for it, and how they choose to share it with others.
FROM STREAMS & BOX SCORES
TO LIVING SYSTEMS
Our story in tech began long before anyone called it a “fan OS.”
Helping the Mexican Baseball League launch its first official website meant taking a whole league into real time: live streaming, play-by-play, and centralized information that updated with every pitch. Later, helping shape a year-round baseball channel in Mexico extended that idea to the screen: the game should be there whenever the fan is ready to feel it, not just on a schedule.
Those projects moved on to their own paths, but they left us with a clear conviction:
technology in sport only matters if it makes it easier to stay loyal, to live your passion, and to stay close to your heroes across time, places, and formats.
Now we apply that conviction to a much larger map: a cross-border club, city festivals, future pickleball and padel ecosystems, and academy environments—all treated as pieces of one shared world instead of separate projects.
How M82 Datara Works in the Background
On a diagram, M82 Datara is an operating system.
In practice, it’s our way of reading the full story of how people live sport around us.
In a normal season, one person might:
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Go to a Tecolotes game with friends
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Spend evenings in a padel or pickleball club—playing, talking, staying longer than planned
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Take their kids to a football session twice a week
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Drop into a festival in a park
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End the weekend watching highlights or a documentary at home
Most organizations see five separate interactions in five separate systems.
M82 Datara treats them as chapters of the same story.
Every ticket scan, every training session, every return to the same court or venue, every time a piece of content is watched—that activity generates signals. The fan doesn’t have to do anything extra, and they never see a screen that says “Welcome to M82 Datara.”
They just live their normal sports life—earn it, sweat it, share it—while, in the background, the engine quietly:
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recognizes where loyalty is being built,
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understands how passion shows up day to day,
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and notices who becomes a hero in that ecosystem—professionals, academy kids, long-time fans, community leaders.
M82 Datara processes all of this into smarter calendars, more relevant programs, and better ways to reward the people who keep showing up. To them, the Mansur Sports universe simply feels like it remembers them and fits naturally into their lifestyle, even if they never know the name of the system running underneath.
Giving the OS a Face – SelfieTrees
If M82 Datara is the invisible engine, SelfieTrees are its floodlights.
We imagine SelfieTrees as signature landmarks spread across our world:
in stadium concourses, at the edge of future padel and pickleball terraces, next to academy fields, inside parks and plazas during festivals.
No one needs instructions to understand a SelfieTree.
It’s where friends meet before kickoff, where a family stops after a win, where a young player poses in their first jersey. It’s a place to mark the moment and share it.
To the fan, it’s just a beautiful spot that feels right for a photo.
To M82 Datara, each of those moments is a heartbeat—showing where emotion peaks, which spaces people claim as “theirs,” and how communities move through our environments. The OS listens, quietly, and uses that knowledge to keep evolving the ecosystem around real human behavior.
Built Quietly, With Specialists
Behind all of this, product teams, system architects, interaction designers, and storytellers work together to make sure the foundation is solid: identity and access that travel across venues, participation flows that feel natural, visual interactions that make physical moments instantly shareable, and narratives that help brands and cities understand how to live inside this universe rather than just sponsor it.
Fans don’t need to know any of those roles or frameworks.
What matters is that when they step into a Mansur Sports environment—
a stadium, a court, a festival, an academy, a screen—
the world feels coherent, welcoming, and alive.
